Data driven specialists with zero ego who are ready to work with your team and do right by users.

Many products and companies fail fast due to issues unrelated to the core value they offer to their customers. We hate seeing that happen. We take pride in helping you succeed by enriching the experiences and lives of users.

Practice and leadership

We are experts in connecting academic theories with practical applications of digital media and interaction design. Our practice focuses on human-centred design methodologies that emphasise users' cognition and mental models. We develop user research assessment frameworks that push beyond usability and consider the complete human experience with digital products.

Guy Matorin Design practice and research lead

Our design practice is led by Guy Matorin. Guy Specialises in user experience (UX) and user interface (UI) design with practical experience in UX/UI research, design education, and web-design & development (HTML/CSS/JS). Through his practice and consulting activities with Solvers, the Office of Research and Innovation (applied research lab) at George Brown College, and Design Clinic he had the opportunity to contribute to projects for national and international brands, such as: BBVA | CIBC | American Express | Airbnb | Interac | PC Financial | Mastercard | Loblaw Companies Limited | Davy | Fio Corporation.

Learn more about Guy’s professional practice on his website

Nate Kraft Client success and operation lead

Nate is an Information Technology professional and entrepreneur. With over fifteen years project managing the development and deployment of online products and services, Nate has also built and sold two services companies. Nate has a breadth of experience in deploying applications and infrastructure, as well as managing vendor and stakeholder relationships. Industries worked in include software, sales, government and non-profit environments in Canada, the United States and South East Asia.

Design experience

We bring a wealth of experience designing both for the needs of today; with a portfolio of shipped consumer and professional facing products, as well as designing tomorrow's experiences; with a portfolio of public and private sector R&D projects.

Experience delivering users the experiences they want today while researching and designing experiences for tomorrow:

53% Shipped

47% R&D

Research experience

Our experience ranges from developing research methodologies to conducting user research across numerous target consumer and professional groups in over 7 countries. Some of our areas of focus include HealthTech, FinTech, Large Scale Commerce and public engagement. And this continues to grow.

Leading with international, cross cultural UX research experience:

7 Countries

4 Continents

Training experience

We strongly believe that knowledge sharing strengthens our industry and profession. We make sure every client engagement becomes educational for the product team through our design thinking workshops, ongoing touch points during the projects, and of course training programs. Our team has developed and delivered college level education programs in the field of user experience research and design and engaged in teaching and guest lecturing in several institutions.

1,000 + Designers trained