Achieve stated outcomes by developing and delivering successful products users want. The journey from Minimum Viable Evidence (MVE) to Minimum Viable Product (MVP) must follow a data driven methodology for digital product validation to enable organisations to conceptualise, design and develop new products and services that users want and the market is ready to adopt.
This program is designed for business leaders, product owners and entrepreneurs who need resource-accountable and data driven approaches to rally teams through a methodical process for product design and development.
Product strategy
Strategically define new user-centric products and ensure alignment with business objectives and technology. Reduce internal frictions by producing a clear brief to be validated or challenged and keep stakeholders accountable and aligned around a united vision.
Market research
Quickly validate business assumptions and assess market fit with research. Identify gaps in the market, opportunities and the best users for your desired outcome. Strengthen product strategy by iterating propositions based on evidence.
User research
Learn how to engage with prospective target users in the evidence gathering process. Understand the goals of user research and how to use user behaviour insights to inform product strategy.
Product design
Learn the stages and aspects of a digital product design process to better understand how to lead a team through this process while keeping business goals, resources, and timeline in mind.
Product testing
Ensure design and business accountability with ongoing, real-user testing of solutions and propositions. Help your team develop a culture of evidence-based design decision making, while bringing the users voice into the product design and development proces
Product development
What should and shouldn't go into the minimum viable product to be developed for day 1? Learn how to answer this question and how to prioritise features to ensure you optimize resources to bring to market products users will adopt.